Gifted - Create a voucher
⏱️ Estimated time: 10 minutes
👤 Role: Marketing Manager, Content Administrator
What you'll learn:
- How to create and configure a new voucher within the Gifted platform.
- How to create a bespoke voucher within the Gifted platform.
- How to manage inventory, add-ons, pricing, and visual assets for your vouchers.
- How to troubleshoot common setup issues and apply best practices for optimisation.
When should I use this?:
Use this process whenever you need to introduce a new monetary, experience, or package voucher to your online store.
Key Logic: Properly configuring your vouchers ensures a seamless checkout experience for guests and prevents operational issues like overselling or misaligned terms and conditions.
Before you start:
- Ensure your imagery is prepared and optimised for web upload.
- Verify that your desired voucher category already exists.
- Have your copy (brief description, full description, and specific terms) finalised.
Step-by-step
Step One - Initial Set-up
Log on to Gifted.
- Click on Vouchers on the menu on the left-hand side.
- Click Create a Voucher.
- Type in the name you want to give the voucher. Make this clear and appealing to customers.
- Select the category (e.g., Food & Drink, Spa) using the drop-down tab.
- Set a price for the voucher.
- Select the voucher type.
- Click on Create Voucher.
Important Notice: If you need to create a brand-new category, you must set this up within your category management settings first before proceeding with your voucher creation.
Note: If you have the Events module active, you will also see an option to create Event tickets.
Step Two - Creating a Bespoke Voucher
- If you wish to offer your guests a truly unique gift that they can personally tailor, you can create a Bespoke Voucher. This allows them to bundle different experiences on offer at the property into a single custom gift.
- Follow the core setup in Step One, but choose Bespoke as the voucher type.
- In the setup parameters, link the allowed categories or specific experiences (e.g., Afternoon Tea, Spa Treatment) that the guest can choose from to build their package.
- Establish the pricing logic, defining whether the voucher has a set base price or if the total dynamically updates based on the experiences selected by the guest.
Step Three - Product Tab Configuration
- Once created, you will automatically be directed to the Product tab where you can edit specific voucher parameters.
- Scroll down to edit the quantity available.
- Review the options box at the bottom of the page. This is highly useful for managing upsells and add-ons (for example, adding "with a bottle of wine" to a monetary voucher, or creating multi-person variants).
- Use this to increase your average order value.
- Click Update Voucher to save your changes.
Key Logic
The quantity defaults to -1, which represents an unlimited volume of vouchers. If you want to offer a capped or limited edition promotion, edit this figure to your specific allocation.
Step Four - Content Tab Customisation
- Click on the Content tab.
- Fill in the Brief Description field. This acts as a hook to entice customers to click on the voucher from the main store layout (recommended length: 1-2 lines).
- Review the Voucher Content box. If your brief description already covers everything required, you can leave this box blank to avoid duplication on the live voucher.
- Type your extended copy into the Additional Content field (recommended length: 6-8 lines). Ensure this details the full experience without repeating the brief description.
- Type in any specific terms and conditions. Leaving this blank means the system will automatically default to your global category terms and conditions.
- Click Update Voucher to save.
Step Five - Design and Visual Assets
- Select the Design tab.
- Click on Choose file and upload the high-quality image you want this voucher to display on your online store.
- Click on the Update Voucher button at the bottom of the page to lock in the artwork.
Step Six - Settings and Activation
- Click on the Settings tab.
- Toggle or select the option to make your voucher available to purchase online.
- Review the Validity Period.
- Click on Update Voucher. Your voucher is now complete and live to view online.
Key Logic
The validity period defaults to 12 months as standard. If this is a time-sensitive flash sale or seasonal offer, ensure you adjust the validity dates here to reflect your campaign parameters.
Common Troubleshooting Questions
What does it mean if my voucher isn't appearing online after saving?
- Check the Settings Tab: Ensure that the voucher has explicitly been made available for online purchase. If this toggle is off, the voucher remains a draft.
- Check the Validity Dates: If your validity or activation dates are misconfigured (e.g., set to a future date), the voucher will remain hidden until that timeframe is reached.
Best practice
- Consistent Imagery: Ensure all voucher images use a consistent aspect ratio and brand colour palette to keep your online shop looking clean and professional.
- Strategic Add-ons: Always consider adding at least one option (like a glass of champagne or late checkout) to your high-traffic vouchers to boost incremental revenue.
- Clear Terms: Be explicit in your terms regarding blackout dates (e.g., Christmas, Bank Holidays) to manage guest expectations at the point of redemption.
Need a hand?
If you need a hand, the Journey Support Team is available via live chat on our support portal or at support@journey.travel.
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