Ecommerce Platform | Content best practice tips

Ecommerce Platform | Content best practice tips

Rooms

  • Ensure each room type is represented by a minimum of three high-quality images.
  • Confirm that rate images accurately represent the rate/package inclusions.
  • Present room features using concise bullet points for clarity.
  • Set up room upgrades available for all eligible room types.
  • Add room extras for all room types and rate plans.

Rates example

Rooms example


Spa

  • Ensure images are high quality represent your offering accurately. We also recommend avoiding duplicating pictures and using stock images (if possible).
  • Provide detailed descriptions, incorporating treatment options for Spa Days and any unique selling points, such as product brand, quality and any other distinctive features.
  • Implement spa extras for all Spa Days and Treatments.
  • Utilise Categories to enable easy navigation of the spa offerings.

Treatment example

Spa Day example


Tables

  1. Ensure current menus are uploaded to entice guests.
  2. Include outlet descriptions that inform and inspire guests to make reservations, whilst honestly representing the offering.
  3. If you use ResDiary, make sure to enable promotions so that your menu offerings are clear throughout.


Retail

  • Present each product with high-quality images for a clear representation.
  • Provide detailed and engaging descriptions for each product.
  • Enhance the shopping experience by implementing cross-sells for all products.

Retail example


Vouchers on your Gifted platform

Please see the below recommendations if you also utilise our Gifted platform:
  • Ensure each voucher is visually appealing with high-quality, relevant images.
  • Use detailed and accurate voucher descriptions to convey value effectively.
  • Showcase the most popular vouchers at the top, including monetary vouchers and afternoon tea options.
  • Introduce seasonal vouchers for added variety.
  • Group vouchers into categories for efficient navigation.

Vouchers example

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