Ecommerce Platform | Content best practice tips

Ecommerce Platform | Content best practice tips

ROOMS

  • Ensure each room type is represented by a minimum of three high-quality images.
  • Confirm that rate images accurately represent the rate/package inclusions.

  • Present room features using concise bullet points for clarity.

  • Set up room upgrades available for all eligible room types.

  • Add room extras for all room types and rate plans.

Rates example

Rooms example

SPA

  • Ensure images are high quality, avoid duplicating pictures and using stock images (if possible), and make sure all images represent the offering accurately.
  • Provide detailed descriptions, incorporating treatment options for Spa Days and any unique selling points, such as product brand, quality and any other distinctive features.

  • Implement spa extras for all Spa Days and Treatments.

  • Utilise Categories to enable easy navigation of the spa offerings.

Treatment example

Spa Day example

TABLES

  • Ensure current menus are uploaded to entice guests.

  • Include outlet descriptions that inform and inspire guests to make reservations, whilst honestly representing the offering.

Make sure to enable Promotions for ecommerce platform in ResDiary settings.

Tables example

RETAIL

  • Present each product with high-quality images for a clear representation.
  • Provide detailed and engaging descriptions for each product.

  • Enhance the shopping experience by implementing cross-sells for all products.

Retail example

VOUCHERS

  • Ensure each voucher is visually appealing with high-quality, relevant images.
  • Use detailed and accurate voucher descriptions to convey value effectively.

  • Showcase the most popular vouchers at the top, including monetary vouchers and afternoon tea options.

  • Introduce seasonal vouchers for added variety.

  • Group vouchers into categories for efficient navigation.

Vouchers example

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