Gifted | How to get ready for peak-selling days

Gifted | How to get ready for peak-selling days

Don’t Miss Out on Key Days and Seasons

In the UK, demand for gift experiences and vouchers has been steadily rising—growing by 10% over the past five years. More and more people are choosing to give memorable experiences rather than traditional gift cards, valuing the chance to create lasting memories over material presents. Plus, experiences can be shared, making these gifts feel more personal and social.

For example, partners often buy spa days for two, planning to enjoy the day together. Similarly, afternoon tea vouchers for Mother’s Day offer a shared, intimate experience. This mindset is a huge opportunity for us—people are happy to spend more or be upsold when they know they’ll get to enjoy a meaningful experience.

So, how can you leverage this and make sure you’re fully prepared for peak selling seasons?

The Benefits of Preparing for Peak Season

If you’re like us, you appreciate being organised and planning ahead—so you and your team can stay ahead of busy periods and unexpected challenges. Maybe you’re looking to boost revenue during quieter times by launching a special offer, like a Black Friday deal. Or perhaps you know your front-of-house team will be flooded with calls and orders for Christmas gifts, so you want to make sure you have enough support in place.

No matter the reason, your Gifted platform makes it easy to plan ahead. You can create offers, campaigns, and promo codes well in advance, so you’re ready to make the most of those peak selling seasons.

Identify Your Peak Selling Days

It’s essential to pinpoint the key dates and peak seasons that matter most to your hotel. For nearly everyone, the lead-up to Christmas is a busy time, accounting for around 30% of annual voucher sales in December alone. But other occasions like Mother’s Day, Father’s Day, Blue Monday, Easter weekend, and wedding season (May to July) could also be significant, depending on your business.

Take some time to reflect on your customers and sales patterns—you know your hotel best. Look for opportunities where the Gifted platform can help you meet your guests’ needs. For example, do you notice a dip in spa occupancy during the summer? It might be because many spa members are busy looking after their children. In that case, a ‘Summer Spa Break’ promotion or a ‘Back to School’ promo code welcoming members back could be a smart move.

Use Gifted to Create Your Offers and Promotions

With Gifted, you have the flexibility to create offers and promotions with as much—or as little—support from our team as you need. We’re here to help, but ultimately, you have full control over your platform.

One of the things we love most about Gifted is how easy it is to set up offers and schedule them to go live on your chosen start date—making planning ahead a breeze.


Please note: If a voucher is included in an offer, it won’t be available for purchase elsewhere on the Gifted site during the offer period. For example, a “Half Price Afternoon Tea in January” offer means no other afternoon tea vouchers can be bought while the offer is active. To avoid missing out on sales, we recommend creating a new voucher specifically for the offer—this way, customers won’t miss out on their favourite experiences, and you won’t miss out on revenue.

Creating Awareness

Once your offer is set up, it’s time to spread the word and maximise sales. Start by sending the offer to your mailing list—the wider the reach, the better your chances of converting interest into purchases. Introducing a limited-time offer not only promotes your existing experiences but also creates a sense of urgency that encourages guests to act quickly.

Next, make sure you’re sharing your offers across your social media channels. Promoting gift vouchers on your social platforms gives potential customers a chance to discover your property, engage with your brand, and share it with others. A well-timed post can drive real momentum.

Why Gift​ed?

Gifted gives you everything you need to make the most of peak seasons and key selling dates. From an easy-to-use platform that lets you build and schedule offers, to a dedicated fulfilment centre that handles voucher delivery, and a support team ready to help whenever you need it—we’ve got you covered.


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